Nike Releases this year

For 2011 Nike is marketing retro sneakers to the masses.  I am a shopper of nike sneakers among all the other brands of sneakers i buy.  I saw pictures of these retro sneakers they have out now and the ones they are planning to come out with in later months and i really wasnt feeling the looks.  The retro kicks just looked more like old running shoes to me, not as eye appealing.  I was wondering why they decided to market all the shoes based on retro because i think its a bad move.  Of course they are Nike so theyre gonna still get sells but from my standpoint it probably wont be as good as for instance last year.