Gap switchs back to old logo again

In recent news it turns out that GAP went back to their original logo.  There were many comments from people of the dislike of the new logo..i even didnt like it.  Of course in order to appeal to the consumer GAP switched back.  The article gives detail about the GAP ordeal here GAPS Logo.  I also wonder though if the change to the old logo was costly.  I bet it was considering the time and money that went into the creation of a new logo.  I also wonder if they still plan to change the logo in the future??